1. Font- The font I used was called "cooper black" and the thick font really brings the words white on black against the background, 2. Color- Having the word white have a white fill and the words on black having a black fill emphasis the theme of white on black, 3&4 Location and orientation- By using the blending tool it gives the effect that that white is going into the black 5. Background- by making my background an image trace photo of zebra print and since zebras are black and white it brings out the black and white theme